Foodpanda

Pick-up Fass Pass Campaign

Client: Foodpanda

Year: 2022

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​Foodpanda’s pick-up campaign aimed to raise mass awareness by highlighting attractive discount offers, brought to life through the creative use of “Statues” in the TVC to symbolize the act of waiting. To drive engagement, a Fast-Pass Machine was installed at Central Market, Kwun Tong, allowing users to receive fast-pass tickets by simply interacting with it. The campaign’s visibility was further amplified through bus body wraps, buntings, and OOH domination at tram and bus stations, ensuring strong public reach and reinforcing the message of quick, easy, and rewarding pick-up experiences.