HKDL

Duffy & Friends - Official Instagram Account Launch

Social Retainer

Client: Hong Kong Disneyland

Year: 2022-2024

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From pitching, positioning to art direction and storytelling, all aspects of the account were developed by our dedicated Duffy team. In addition to daily social content, We crafted the annual “Friend-versary” campaign celebrating their birthday at Hong Kong Disneyland — a large-scale event involving in-park video shooting where I managed the creative from storyboard sketching to project coordination. 

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