Yoshinoya

"全力全開" Branding Campaign

Client: Yoshinoya

Year: 2023

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This is the branding campaign for Yoshinoya HK, aimed at projecting a vibrant and youthful brand image. The campaign featured a 1-minute TV commercial targeting youngsters, working adults. Three sets of bold key visuals displayed across MTR 4-sheet placements to maximise visibility, and coordinated in-store displays to create a cohesive and energetic customer experience across all touch-points.